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The Morning Brief #411 reached 41,302 inboxes at 06:00. Issue #412 is scheduled for tomorrow.

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Subscribers

48,210 1.8%

New this month+1,384
Average open rate

51.3% 2.1 pts

Industry benchmark38.4%
Click rate

13.7% 1.5 pts

Clicks per open26.7%
Unsubscribe rate

0.2% 0.04 pts

Bounces last issue0.4%

Opens and clicks per issue

The Morning Brief, as a share of recipients

Best open rate52.4%#410 · Tue 13 Oct
Best click rate15.0%#410 · Tue 13 Oct
Avg. read time3m 08s+0:14
Opened on mobile71%Desktop 24% · Web 5%

Automations

Emails that send themselves

3 active
  • Welcome series 3 emails over 7 days · 1,384 sent this month
    Open 68.2%Click 24.5%
  • Paid member onboarding 4 emails over 14 days · 212 sent
    Open 74.9%Click 31.2%
  • Win back quiet readers After 60 days without an open · 2 emails
    Open 22.4%Win-back 9.1%
  • Subscription anniversary A thank-you note on each sign-up date
    Open 61.0%Click 12.3%

Campaigns 12

Every issue, alert and one-off send from the last 30 days

Campaign Status Recipients Open rate Click rate Date
The Morning Brief — issue 412Storm season, cooler servers and the courier comeback
 Scheduled 41,380 — — Thu 15 Oct, 06:00
Breaking: Port authority closes the north channelBreaking alerts · sent by Daniel Park
 Sent 18,605
63.8%
 21.4% Wed 14 Oct, 08:12
The Morning Brief — issue 411Why small models are winning, and four more stories
 Sent 41,302
51.3%
 13.7% Wed 14 Oct, 06:00
The Morning Brief — issue 410Shipping lanes reroute as the canal drought deepens
 Sent 41,255
52.4%
 15.0% Tue 13 Oct, 06:00
Weekend Long Read: Inside the seed vaultDraft by Nadia Osei · edited 2 h ago
 Draft 22,940 — — Sat 17 Oct, 08:00
October letter from the editorPaid members · draft by Maya Chen
 Draft 3,912 — — Tue 20 Oct, 07:00
The Morning Brief — issue 409Markets steady as investors weigh the rate path
 Sent 41,190
49.9%
 12.2% Mon 12 Oct, 06:00
Weekend Long Read: The last lighthouse keepersA 14-minute read by Sofia Rossi
 Sent 22,874
58.9%
 16.2% Sat 10 Oct, 08:00
The Morning Brief — issue 408A new telescope sees further back than ever
 Sent 41,122
51.8%
 14.1% Fri 9 Oct, 06:00
Breaking: Exchange pauses trading after systems outageBreaking alerts · sent by Alex Morgan
 Sent 18,540
66.2%
 24.9% Thu 8 Oct, 14:37
The Morning Brief — issue 407Inside the race to cool the world's data centers
 Sent 41,068
50.3%
 13.2% Thu 8 Oct, 06:00
Weekend Long Read: The town that runs on bicyclesAn 11-minute read by Lucas Brandt
 Sent 22,801
57.1%
 15.8% Sat 3 Oct, 08:00
Showing 1–8 of 12

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Maya Chen at Nexbriefnews@example.com

Storm season, cooler servers and the courier comeback

Five stories to start your Thursday, picked by Maya Chen.

The Morning BriefNo. 412 · Thursday

Good morning. Ports are bracing for a longer storm season, data centers are learning to keep cool, and the bicycle courier is back. Here's what you need to know.

  1. Port cities brace for a longer storm seasonInsurers move deadlines forward as forecasts stretch into November. · World
  2. Inside the race to cool the world's data centersLiquid cooling, waste heat and a public pool. · Technology
  3. The quiet return of the bicycle courierBakeries switched first; pharmacies followed. · Lifestyle
  4. Review: the quiet headphones that won our office overFour weeks, three flights, one verdict. · Reviews
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List growth

New subscribers and unsubscribes per week, last 12 weeks

All subscribers
Net growth+3,742+8.4%
New4,816401 a week
Unsubscribed1,0740.2% per send
Top sourceArticle46% of sign-ups

Most clicked in #411

Unique clicks, 5,658 in total

  • Why small models are winning1,912
  • Shipping lanes reroute…1,284
  • The quiet return of the bicycle courier1,051
  • Markets steady as investors…806
  • Crossword #188605
Delivered
41,137 of 41,302
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