Revenue, month to date
$38,420 11.2%
October target$74,000
Advertising
October is pacing 11% ahead of plan. Five placements are live and six direct campaigns are running.
Impressions
9.64M 8.7%
Ads per page view2.0
Viewability
71.4% 2.3 pts
Industry benchmark65%
Fill rate
88.2% 1.1 pts
Unfilled impressions1.14M
Revenue by week
Direct campaigns and programmatic, last 12 weeks
12 weeks$198.6K+19.4%
Direct share58%$115.2K
Avg. eCPM$4.12+$0.31
Best week$21.4K5 – 11 Oct
Ad-free and sponsorship rules
Applied to every page before an ad loads
Ad-free for members
Signed-in paying members never see display ads.
No ads on breaking news
Stories tagged Breaking load without ad slots for 6 hours.
Sensitive-topic safety
Block ads next to conflict, disaster and crime coverage.
Label sponsored stories
Show “Paid partner” above the headline and in the feed.
Lazy-load below the fold
Load ads only when they are about to scroll into view.
Max. ads per story
In-article slots, after paragraphs 3 and 8.
Ad placements
Month to date. Switch a slot off to remove it from every page.
| Placement | Impressions | Fill rate | eCPM | Revenue | Live |
|---|---|---|---|---|---|
Leaderboard728 × 90 · desktop |
3.12M | 94% |
$3.40 | $9,960 | |
Sidebar300 × 250 · all devices |
2.86M | 91% |
$2.95 | $7,690 | |
In-article nativeResponsive · all devices |
2.41M | 78% |
$5.10 | $9,580 | |
Billboard970 × 250 · desktop |
1.06M | 72% |
$7.80 | $5,960 | |
Newsletter sponsor600 × 120 · email |
192K | 100% |
$27.30 | $5,230 |
Direct campaigns
Sold by the Nexbrief sales desk, booked against the placements above
| Advertiser | Budget | Pacing | Status | Actions | ||
|---|---|---|---|---|---|---|
NO Northwind OutdoorAutumn trail gear |
$18,000 | Live | ||||
LB Lumen BankSavings account launch |
$42,000 | Live | ||||
AT Atlas Travel Co.Winter city breaks |
$12,500 | Live | ||||
FK Fernhill KitchensSponsored recipe series |
$9,000 | Live | ||||
VE Vela ElectricCity scooter rollout |
$24,000 | Scheduled | ||||
QS Quarry Street BooksHoliday gift guide |
$6,500 | Paused | ||||
HS Harbor Stadium ToursSeason tickets |
$15,000 | Ended | ||||
No campaigns hereTry another status, or start a new campaign. | ||||||